Selected Work
Projects, ventures, and past executive experience
Founder-led Brand
Eloura Australia
Project Background
Mission:
Launch Eloura Australia, a luxury and eco-conscious hair and body care brand, into the global market.
Challenge:
Achieve rapid market expansion in highly competitive regions.
Solution:
I developed a market entry strategy, focusing on sustainability and aligning with luxury hotels. Within two years, Eloura established a presence in seven countries, secured over 100 luxury hotel clients, and generated over $6 million USD in annual revenue. By leveraging advanced CRM and eCommerce systems, I improved operational efficiency by 30%.
Results
Launched into 7 Countries within 1 year from sales launch
Secured over 100 hotel clients within 12 months
$6 Million USD in annual revenue within 2 years
Past Executive Role
Vanity Group
Role Overview
Executive Mission:
International expansion across Asia and North America.
Challenge:
Expand business operations across Asia, Australia, and North America.
Solution:
Led and supported strategic partnerships with major hotel groups and contributed to the development of eco-friendly, cost-effective hotel amenity programs.
Results
Drove and led initiatives that resulted in over USD $10M in revenue growth during a five-year international expansion phase.
Scaled teams from 2 to 40+ staff to support regional growth and operational delivery.
Led the negotiation and execution of 40+ luxury hotel contracts, including partnerships with Pan Pacific and Oakwood, across Asia-Pacific and North America.
Past Executive Role
La Bottega
Role Overview
Executive Mission:
Asia-Pacific Business Growth and Luxury Hospitality Expansion.
Challenge:
Led regional commercial strategy, hotel group negotiations, and market expansion initiatives, working directly with luxury hotel operators and international partners to establish La Bottega as a preferred amenities supplier.
Execution:
Leveraged industry connections and strong negotiation skills to introduce new luxury brands.
Results
Secured over 40 luxury hotel contracts, generating approximately USD $5 million in new revenue within two years.
Drove a 30% increase in Asia-Pacific regional revenue through strategic account growth and partner expansion.
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